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| Section | Objectives |
|---|---|
| Topic 1: Content | - Content Builder
|
| Topic 2: Automation | - Marketing Automation
|
| Topic 3: Analysis and Reporting | - Performance Measurement
|
| Topic 4: Testing and Validation | - Quality Assurance
|
| Topic 5: Templates and Email Creation | - Email Development
|
| Topic 6: Data | - Subscriber Data Management
|
| Topic 7: Sending | - Email Delivery
|
| Topic 8: Segmentation | - Audience Segmentation
|
1. What is a purpose of marking an attribute as hidden?
A) The attribute is not available to other users in the account
B) The attribute is not available to subscribers on the Profile Center
C) The attribute is not available to store data
D) The attribute is not available for CAN-SPAM compliance
2. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
A) Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
B) Create an API-driven process to put the data directly into the data extension when any data is changed.
C) Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
D) Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
3. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
A) Automation Studio
B) Scheduled Email Sends
C) Journey Builder
D) Predictive Email
4. Select three (3) best practices for interacting with potential and active subscribers?
A) Only use the email address offered
B) Make unsubscribing easy
C) Make unsubscribing easy, no more than 4 clicks
D) Follow the CAN SPAM Law
E) Always make email opt in required
5. Where can a marketer go to learn more information about using APIs? (Choose 2)
A) Help.exacttarget.com
B) Help and Training Portal
C) The Administration tab
D) Code.exacttarget.com
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A,B,D | Question # 5 Answer: A,D |
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