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NEW QUESTION 22
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. {FIRST_NAME}
- B. $ {FIRST_NAME}
- C. {FIRST_NAME} $
- D. $FIRST_NAME
Answer: B
NEW QUESTION 23
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- B. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
- C. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- D. It is not possible to store an Entry Tracking variable in a PET table.
Answer: A
NEW QUESTION 24
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- B. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- C. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- D. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
Answer: D
NEW QUESTION 25
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
Answer: D
NEW QUESTION 26
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- C. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- D. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
Answer: D
NEW QUESTION 27
What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)
- A. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
- B. Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
- C. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- D. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
Answer: A,C,D
NEW QUESTION 28
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- B. If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
- C. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Answer: B,C
NEW QUESTION 29
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- B. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- C. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- D. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- E. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
Answer: A
NEW QUESTION 30
You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Create the two separate exports and ensure they both have the Sent value in them.
- B. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
- C. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
- D. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
Answer: C
NEW QUESTION 31
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. /assign/
- B. ?assign?
- C. <# assign>
- D. ! assign
Answer: C
NEW QUESTION 32
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?
- A. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
- B. Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- C. Create the custom report and schedule it to be sent by email to the executive team every single day.
- D. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
Answer: B
NEW QUESTION 33
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Link Hashmap
- B. Link List
- C. Link Table
- D. Insight Link Hashmap
- E. Insight Link Report
Answer: C
Explanation:
Explanation
Reference: http://help4.responsys.net/customercenter/riuas/Overview_LinkTables.htm#Link_Tracking_Options
NEW QUESTION 34
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
- A. The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
- B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
- C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
- D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
Answer: C
NEW QUESTION 35
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. Create a calendar reminder and manually close the campaign.
- B. In ManageCampaigns, select 45 days for the end element.
- C. In the Program Designer, configure 45 days for Auto-Close after launch.
- D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Answer: B
NEW QUESTION 36
Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
- A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
- B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
- C. You can only modify profile lists used for mobile campaigns through Connect uploads.
- D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
Answer: A
NEW QUESTION 37
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
- B. You move a target timer from its original place before one event to after thatevent.
- C. You modify one of the conditions in a filter being used in the program.
- D. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
Answer: A,C
NEW QUESTION 38
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
- C. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
Answer: B
NEW QUESTION 39
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
- A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- B. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- C. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - D. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
Answer: C
NEW QUESTION 40
You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. In the SMS campaign message designer, you must enable link tracking for the campaign.
- B. You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- C. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- D. In the SMS campaign message designer, enable conversion tracking.
- E. You mustpurchase Premium tracking in order to support link tracking in Responsys.
Answer: A,B,C,D
NEW QUESTION 41
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
Answer: C
NEW QUESTION 42
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