Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

• Web analysts
• Digital analysts
• Product owners and managers
• Business consultants
• Conversion/optimization specialists
• Media/marketing analysts
• UI analysts
• Data analysts
• Digital marketers
• Business analysts

There is a minimum skill set required before appearing for AD0-E202 exam:

• Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
• Has a basic understanding of how digital analytics is filtering/structuring data
• Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• Has at least one year of Adobe Analytics hands-on experience

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

How to book the AD0-E202 Exam

There are the following steps for registering the Adobe AD0-E202 exam:

• Step 1: Visit Adobe's credential management system logon page. The logon requires that you have an Adobe ID. If you do not have an Adobe ID, click the link for “Get an Adobe ID”.
• Step 2: After logging on, if you have never taken an Adobe exam before, you will be instructed to create a Profile. After creating your profile, you will be instructed to update your opt-in Settings.
• Step 3: Once logged on, click “Home” then click “Schedule your exam at PSI.”
• Step 4: You will be directed to a new page within CertMetrics where you will click “Click here to log in to PSI".
• Step 5: You will be taken to a page hosted by our exam delivery vendor, PSI, that displays the available exams.
• Step 6: Scroll through the list of available exams and press the “Schedule Exam” button for the exam you want to take.
• Step 7: Select a delivery mode for your exam by choosing either “Test Center” or “Remote Online Proctored Exam.”
• Step 8: Select your exam language to see options for your exam.
• Step 9: Select an available date and start time.
• Step 10: Confirm schedule details to receive a booking confirmation.
• Step 11: Proceed to payment.
• Step 12: After payment is successful, you will receive an email confirmation with registration details and a receipt.

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