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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
1. What must you create in order for Responsys to be able to track clicks on links in a campaign?
A) Insight Link Report
B) Link Hashmap
C) Insight Link Hashmap
D) Link List
E) Link Table
2. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
B) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
C) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
3. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
A) You must purchase Premium tracking in order to support link tracking in Responsys.
B) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
C) In the SMS campaign message designer, you must enable link tracking for the campaign.
D) In the SMS campaign message designer, enable conversion tracking.
E) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
4. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
A) {FIRST_NAME} $
B) $ {FIRST_NAME}
C) $FIRST_NAME
D) {FIRST_NAME}
5. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
A) This is not possible, because only one RIID_ can be in a program at a time.
B) Entry Tracking Variable
C) Custom Event
D) Custom SQL Variable
E) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
Solutions:
Question # 1 Answer: E | Question # 2 Answer: A | Question # 3 Answer: B,C,D,E | Question # 4 Answer: B | Question # 5 Answer: B |