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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Keyword tool
B) Search Terms Report
C) Traffic Estimator
D) Placement tool

2. Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?

A) Quality score
B) ROI
C) Load time
D) Click-through rate

3. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Check or Wire Transfer
B) Bank transfer
C) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
D) Credit card

4. Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?

A) Broad match
B) Exact match
C) Embedded match
D) Negative match

5. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 75
B) 1.66
C) 60 percent
D) 45

Solutions: