GCCC SCMP - Strategic Communication Management Professional

Exam Code: SCMP
Exam Name: Strategic Communication Management Professional
Updated: Oct 06, 2026
Q & A: 103 Questions and Answers

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GCCC SCMP Exam Syllabus Topics:

Section

Weight

Objectives

Message Development and Design

20-25%

- Audience segmentation and targeting
- Channel selection and optimization
- Message strategy and architecture
- Content strategy
- Creative development processes

Strategic Communication Foundations

15-20%

- Ethical principles in strategic communication
- Role of communication in organizational strategy
- Professional standards and competencies
- Communication theory and models

Implementation and Execution

15-20%

- Project management for communication
- Change management communication
- Integration of communication channels
- Crisis communication planning
- Resource allocation and budgeting

Evaluation and Measurement

15-20%

- Measurement frameworks and models
- ROI and business impact assessment
- Analytics and reporting
- Key performance indicators (KPIs)
- Continuous improvement processes

Strategic Planning and Analysis

20-25%

- Setting strategic communication objectives
- Research and measurement frameworks
- Stakeholder identification and mapping
- Environmental scanning
- Situation analysis methodologies

GCCC Strategic Communication Management Professional Sample Questions:

Question #1

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A. Evaluate the latest tools and technologies available to support internal communication.
B. Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
C. Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
D. Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

Reveal Solution Discussion 0

Correct Answer: A 🗳️