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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies
- Optimize email deliverability
- Design A/B and multivariate test strategies
- Configure dynamic content and personalization
|
| Automation and Journey Builder | 10% | - Configure wait and engagement activities
- Design complex multi-step journeys
- Implement decision split logic
|
| Analytics and Reporting | 15% | - Build custom reports and dashboards
- Analyze cross channel performance metrics
- Interpret attribution models
|
| Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints
- Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives
|
| Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys
- Configure SMS and push notification campaigns
- Implement mobile opt-in management
- Apply compliance and regulatory requirements
|
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities
- Configure Advertising Studio integrations
- Implement audience synchronization
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is the recommended maximum number of activities that should be on a single journey canvas?
A) 50
B) 300
C) 10
D) 100
2. What Einstein functionality makes predictions for email only?
A) Einstein Copy Insights
B) Einstein Engagement Frequency
C) Send Time Optimization
D) Einstein Scoring
3. What data is there in mobile connect demographics, select3
A) Region
B) First name
C) channel
D) City
E) Email
4. Which two functions does Einstein Copy Selection do for marketing campaigns?
A) Determines how many subscribers will engage with the message.
B) Analyze click results to find out which assets spark the most engagement among customers
C) Send personalized content for each customer when they open email messages
D) Use aggregate daily engagement metrics to optimize content for the next day
5. How are profiles merged In IS:
A) Once a day
B) Deterministic matching on matched identities
C) Probabilistic matching
Solutions:
Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,B,D | Question # 4 Answer: B,C | Question # 5 Answer: B |