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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Distribution | 12% | - Organize projects in a logical manner
- 1. Structure workspace projects
- 2. Maintain reporting consistency
- Curate fields available in a particular report or dashboard
- 1. Manage report components
- 2. Customize dashboards
- Schedule and share reports with key stakeholders
- 1. Share projects securely
- 2. Configure report scheduling
|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
- 1. Interpret business trends
- 2. Analyze customer journeys
- Choose correct components for analysis
- 1. Select dimensions and metrics
- 2. Use attribution models
- Evaluate audiences to share with other AEP tools
- 1. Activate audiences
- 2. Create audience segments
|
| Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
- 1. Choose suitable data views
- 2. Understand identity stitching
- Determine appropriate visualizations or tables to address business questions
- 1. Select visualization types
- 2. Configure reporting tables
- Determine how to use and apply date ranges
- 1. Apply rolling date ranges
- 2. Compare reporting periods
|
| Components | 30% | - Translate business questions into relevant components
- 1. Build filters and segments
- 2. Create calculated metrics
- Create a subset of data using appropriate components and filters
- 1. Apply filters to datasets
- 2. Use dimensions and metrics
- Build non-admin components to address business questions
- 1. Create derived fields
- 2. Customize workspace components
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:
A) Export File Format
B) Data Source Permissions
C) Report Delivery Frequency
D) Data Retention Policies
2. Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
Response:
A) Update the calculated metrics definition.
B) Apply the "Region" filter and reschedule the report.
C) Enable advanced data processing for regional segmentation.
D) Increase the report delivery frequency.
3. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:
A) Summary Table
B) Cohort Table
C) Pivot Table
D) Key Metrics Report
4. A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center. Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?
Response:
A) Event
B) Channel
C) Session
D) Person
5. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:
A) Calculated Metrics Manager
B) Segment Builder Module
C) Conversion Funnel Report
D) Campaign Automation Tool
Solutions:
Question # 1 Answer: A,C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A,C |