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Facebook Certified Community Manager Sample Questions:

1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase influencer content across all platforms
B) Increase community moderation on all platforms
C) Increase video content across all platforms
D) Increase paid spend targeting young audiences on all platforms

2. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Views on the video
B) Engagements generated from shares
C) Engagements based on new followers
D) Likes on the video

3. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Ask the members who go against group rules to explain themselves in the comments
B) Use the decline with feedback tool to remind people of the group rules they have violated
C) Create and schedule content to reinforce the guiding principles of the community
D) Create a poll in the community to ask whether new guiding principles should be introduced

4. The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?

A) Remove the comment with the appropriate rule and explain possible disciplinary actions.
B) Block the member from the group to avoid the subject.
C) Invite other members to clarify that the question has been answered.
D) Reach out privately to the member to ask if responses from the team are unclear.

5. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Comment on competitor posts so that their community learns about the new line.
B) Ask community members to create a post and tag several friends.
C) Run targeted ads across all the platforms that the brand uses.
D) Invite fashion influencers to promote the new line during a live launch.
E) Start new social media accounts to target the new demographic.

Solutions: